Q1. What is it that decides the success of an enterprise? And can I start a successful venture?

My Musing: I have asked this question to many and the responses have ranged from Good Leadership, Efficient Management, Financial prudence, Discipline…nobody….no one ever attributed it to ethical behaviour….Once I mention “Ethics”……this then is cited as one important contributing factor…Can I then do business? Many people who know me….tell me…no….you don’t have it in you to be a successful businessmen…..I can be a leader...I can manage…Yes I can be financially prudent too…I am disciplined….but then I cannot run a business….And this is primarily because I cannot handle ethical dilemmas….to handle these you have to be ruthless…Is it really so? ANY ANSWERS.